I design for people who are often left behind and build systems that scale for millions

I've helped shape accessible journeys for 1M+ passengers across the UK and Japan, working at the intersection of inclusive design, international markets, and AI. From London commuters to Japan's national rail network, I turn complex human needs into experiences that work for everyone.

I'm Ano Wu, a Senior Product Designer currently at Transreport. I've helped shape accessible journeys for 1M+ passengers across 23 train operating companies in the UK and Japan working across product strategy, service design, and inclusive design across two very different rail cultures. My work has contributed to 5% revenue growth and delivered projects driving £1.5M ARR.

Client and Award with the Team